Sherpani

I spearheaded the visual identity for Sherpani, particularly for direct-to-consumer advertising and sales. I've worked on countless projects with them, both digitally and for print.

Among those projects, I revamped their brand book, executed 6+ lifestyle photoshoots, and created designs for their website, online advertisements, and outreach projects. Additionally, I photographed and designed custom packaging for their exclusive collaboration with REI. I also assisted the wholesale sales team with redesigning their catalog and creating new hangtags for Sherpani products.