I spearheaded the visual identity for OllyDog, particularly for direct-to-consumer advertising and sales. I've worked on countless projects with them, both digitally and for print. Among those projects, I revamped their brand book, executed 6+ lifestyle photoshoots, and created designs for their website, online advertisements, and outreach projects. I also assisted the wholesale sales team with redesigning their catalog and creating new hangtags for OllyDog products.