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Brad Friedman

Client: Brad Friedman

Services: Brand Design + Animation

I worked with Brad Friedman to create a pool of digital assets to accompany his brand’s existing visual identity. First, I created colorful background images for his social media banners highlighting imagery of marketing tools in on-brand colors. Next, to increase brand recognition across video-based platforms, I used Brad’s existing brand identity to create animated icons, on-brand ambient background animations, and animated versions of his logos to elevate his social media presence and video podcast. These animations can be used in Brad’s video creation process and are integrated into most major social media platforms through Giphy. As a result, no matter what kind of video Brad creates, it will be simple and intuitive to add on-brand, engaging motion.

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